Mamaearth announced its entry into the personal wash category. The brand's expansion into this segment marks a significant milestone in its mission to provide safe, effective, and toxin-free goodness for consumers across the country. With a growing demand for natural and sustainable personal care products, Mamaearth's decided to venture into the personal wash category.

Innovation has been at the forefront for Mamaearth and the brand took the challenge to disrupt the market with an innovation within the personal wash category. Mamaearth Moisturizing Lotion Soaps are Grade 1 soaps with Made-Safe certification in a non-drying formula. Mamaearth's signature blend of natural ingredients, free from harmful chemicals and toxins, the new range of moisturizing lotion soaps are a perfect amalgamation of deep cleansing along with the power of a moisturizing lotion.

Available in 4 variants - Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences, ensuring that there is something for everyone. From deeply cleansing foams to nourishing body lotion, each soap is thoughtfully crafted to deliver a refreshing and rejuvenating experience while prioritizing the well-being of both consumers and the planet. The new range of Mamaearth personal wash products is now available for purchase online and at select retail outlets across India.