Mamaearth, the brand under Honasa Consumer Limited celebrated the opening of its 100th Exclusive Brand Outlet (EBO) in Mumbai. Situated at the bustling R-City Mall in Ghatkopar, this new store signifies a significant milestone in Mamaearth's journey and reinforces its commitment to making toxin-free personal care products accessible to all. The Store will be inaugurated by the founders- Ghazal Alagh & Varun Alagh along with the renowned influencer Nikhil Sharma, popularly recognized as Mumbiker Nikhil.

With the intent to connect with the consumers in an immersive manner, exclusive brand outlets helped the brand curate richer brand experiences and deepen engagement with them in the offline retail environment. Along with being a great experience center, the exclusive stores have catalysed development of strategic categories such as color cosmetics that require a more personalized service and experience to facilitate purchase conversion. Since the inauguration of its first store in early 2021, Mamaearth has displayed remarkable growth, and the opening of the 100th store is a testament of the brand's commitment to making Mamaearth products accessible offline as well.

Over the past year, Mamaearth has experienced an impressive retail store count growth with a diversification of its product range to encompass an extensive 250+ SKU collection.