Honasa Consumer Limited announced its latest venture, Staze, a revolutionary colour cosmetic line designed to redefine beauty routines and a addition to Honasa's illustrious portfolio. With its innovative take on colour cosmetics, Staze sets a new standard for long-lasting, high-performance, multi-purpose makeup, meticulously crafted to cater to the dynamic needs of new-age consumers. While the colour cosmetics industry is one of the fastest growing segments in the BPC space, there is a pressing need in the market as consumers are seeking both value and innovation in the product.

This underscores a critical gap in the market that demands attention and presents a compelling opportunity for brands to redefine their approach and capture untapped potential. With modern consumers eager to try out new products, there's a chance to shake things up by providing innovative, high-quality cosmetics at affordable prices. The first range by the brand, Staze 9to9, is created with an innovative edge, powered by proprietary C-Lock technology that ensures 12-hour wearability, keeping the glam intact from dusk till dawn.

The color-lock technology binds with pigments, creating an impermeable shield against environmental factors like oil, sweat, and water, delivering unmatched color payoff and protection. The brand is created by a coalition of 43 esteemed beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists. Thus, Staze represents a fusion of expertise and innovation, redefining the boundaries of beauty.

The product lineup includes a revolutionary 3-in-1 Bullet Lipstick, offering three distinct shades in one convenient package starting at INR 449 only, delivering exceptional value and versatility to consumers. Additionally, Staze's comprehensive portfolio covers all makeup categories, from eyes to lips and face, ensuring 12-hour longstay and flawless performance across the board. With an average pricing of less than INR 300, the brand presents affordable, high performance color cosmetics.