Ekitan & Co., Ltd. (TSE:3646) entered into an agreement to acquire Smartphone In-Feed Advertising Business from Maverick., Inc. for ¥780 million on February 17, 2021. Post completion, the acquired business will be formed as a company under the name of Circua Co., Ltd. Under the terms, Ekitan & Co. will acquire 5,000 shares in Circua Co., Ltd. The consideration will be paid in cash. In 2020, Smartphone In-Feed Advertising Business of Maverick., Inc. reported sales of ¥2.25 billion, operating of ¥104 million. In addition, book value of assets split by Maverick due to the company split will be ¥50 million and book value of liabilities will be ¥0 million as of November 30, 2020. As on February 17, 2021, at the Board of Directors meeting, Ekitan & Co. resolved this transaction. The transaction is expected to close on April 1, 2021.