NorthStar Gaming Holdings Inc. announced the introduction of a new feature that uses Artificial Intelligence (AI) to provide customers with the convenience of a daily menu of personalized sports bets. This unique feature, developed by AI and Machine Language personalization software provider Epoxy.ai, is new to the Ontario market and underscores NorthStar's commitment to continually strive to provide customers with an exceptional premium betting experience. The new AI tool learns customer betting patterns and preferences to create increasingly individualized best fit betting options, adding a new level of intuition to sports betting.

The beta version of the product has been integrated into the NorthStar Bets platform and is now available for single bets, parlays, and same-game parlays. NorthStar customers can log in to find the bets Trending for You on the home page of the sportsbook. The agreement with Epoxy highlights NorthStar's premium offering and distinctive market position established by building its platform on technologies and content from around the world.

As a smaller player competing against much larger betting companies, NorthStar's ability to utilize its first- mover advantage and maintain its focus on agility and innovation sets the Company apart. The AI tool sifts through vast amounts of data to give insights that help bettors effortlessly discover high-quality bets that align with their preferences. The more a customer uses the NorthStar Bets platform, the more effectively the AI can offer relevant betting options that save time and simplify the betting process.

NorthStar's AI feature is expected to attract new users, drive engagement, and significantly enhance the overall betting experience during the NFL season and for Soccer and the upcoming NBA and NHL seasons.