NorthStar Gaming Holdings Inc. announced that it is enhancing its Sports Insights content throughout 2024 with new features, design, stats and a smoother user experience. NorthStar's Sports Insights product is a key differentiating feature that supports the Company's position as a premium brand and industry leader at the intersection of betting and sports media. The content includes analysis of upcoming events, betting strategies and helpful tips.

Since Sports Insights is integrated directly within NorthStar's sportsbook, users can wager directly from the content without leaving the betting environment. Sports Insights have been an integral part of the NorthStar Bets offering since its launch in 2022. From the outset, NorthStar has provided bettors with premium, easy-to-access statistics, analysis and pick recommendations on the players, teams and events that matter most to Ontarians, differentiating the brand, creating loyalty and producing higher levels of engagement.

Results to-date have validated this approach, with Sports Insights readers proving to generate more value and higher deposits than other players. New features and upgrades expected to launch throughout 2024 include: A redesign of the Sports Insights home page, including a live scoreboard ticker, live odds, 'trending topics,' hero carousel and greater promotion of on-site offers/promotions. Deeper integration between the Sportsbook and Sports Insights to provide easier access to betting picks, trends and stats.

More dynamic "always on" content, including live odds widgets, live box scores, scoreboards and Twitter/X feeds. Enhanced statistics focusing on ' stats that matter' to sports bettors including game logs and individual player stats. More casino and novelty markets content including announcements, offers and game reviews.

Proprietary APIs that make the model scalable and simpler to replicate with new third-party media partners or with new operators. New content and features such as shareable, social-friendly weekly sports quizzes to drive engagement and loyalty. NorthStar Bets employs a team of local sports betting writers who generate daily Insights content under their own names, creating a distinct and authentic voice valued by readers.

The team comprises trained journalists who help ensure that all content meets the highest standards of accuracy while also being entertaining and informative. Sports Insights content can be found on the NorthStar Bets website and app under the heading 'Sports Insights' as well as multiple third-party media sites including the Toronto Star, Hamilton Spectator, Waterloo Record, Peterborough Examiner, and the Niagara Falls Review under the 'Sports Betting' menu.