Gold Flora Corporation announced the launch of CURRENT, the Company's newest retail brand. CURRENT was developed to meet a market demand for curated craft flower that is flavor-focused. Crafted in four distinct flavor classes included Rare Gas, Rare Fruit, Rare Haze, and Rare Dessert, CURRENT is now available at all 15 Gold Flora retail locations, including Airfield Supply Company, Caliva, Coastal, Calma, King's Crew, Varda, Higher Level, and Deli.

To celebrate the launch, Gold Flora will be giving away branded swag and hosting in-store activations at select locations. Statewide third-party retail distribution is expected to commence in November 2023.