Gold Flora Corporation announced that it has launched a new sales and distribution company, Stately Distribution ("Stately"), to provide premium service and support to the California cannabis market. Stately will operate comprehensive sales and management for the Company's rapidly growing first party brands, which with the recent merger with The Parent Company, includes 9 brands as well as a select group of strategically curated third-party partner brands. With a curated assortment of third-party brands selected for their differentiated offerings, Stately is focused on driving account and sales growth for its partners, while also seamlessly integrating brands into Gold Flora's rapidly growing retail footprint, which includes some of the leading dispensaries throughout the state.

As a key company within a prominent vertically-integrated operation, Stately provides unparalleled insight and data that it can leverage for its partner brands in both owned and third-party placements and campaigns. Stately also distinguishes itself by creating accountability not seen in other distribution models - setting targets and expansion goals for each of its brands. The Company is committed to providing services that go beyond traditional distribution, enabling its partners to succeed and thrive in the challenging and dynamic California cannabis landscape.

The formation of Stately coincides with several first-and-third-party brand developments, including the recent launch of Gold Flora Corp.'s Roll Bleezy concentrate line, and the onboarding of The Parent Company's family of brands including Caliva, Mirayo by Santana and Cruisers. Combined with the recent addition of leading third-party brand Henry's Original to its product portfolio - a premium legacy brand from Mendocino County that has been growing the finest sun-grown cannabis for over 15 years - Stately is building a truly differentiated portfolio.