The Paleo Diet, LLC and Where Food Comes From, Inc. jointly announced their partnership to provide an industry-leading food certification for Paleo nutrition. Through this partnership, Where Food Comes From has agreed to be the exclusive third-party verifier of The Paleo Diet® food certification program, which is the only certification recognized by Dr. Loren Cordain, the founder of the modern paleolithic nutrition movement. Developed over years to meet Dr. Cordain's stringent, science-based criteria, The Paleo Diet® food certification program offers two all-new certifications: Foods certified as TRUEPALEO™ by The Paleo Diet are foods are in full compliance with Dr. Loren Cordain's Paleo Diet® program, which features sustainably sourced vegetables, fruits, natural meats, seafood, nuts, and seeds.

Foods that earn TRUEPALEO™ certification are the healthiest available because they meet rigorous science-based standards for human-friendly nutrition. PaleoFLEX™ certification standards recognize that balancing modern life and ancient eating can be a challenge. Foods that earn PaleoFLEX™ certification from The Paleo Diet® still follow Paleo principles, but the criteria are more flexible.

PaleoFLEX™ certification helps consumers identify and enjoy better-for-you foods that still fit their healthy eating lifestyle. The Paleo Diet® certifications were carefully developed over years by Dr. Cordain's first and last graduate students, Dr. Mark J. Smith and Trevor Connor, M.S. alongside industry experts from food labeling, consumer packaged goods, and sustainability.