Wheels Up Experience Inc. announced Dave Harvey as its new Chief Commercial Officer, leading the company's commercial strategy and further strengthening Wheels Up's position at the forefront of the premium aviation industry. Harvey brings 25 years of experience spanning multiple disciplines to the role. His work across technology, network planning, strategic planning, commercial strategy and sales culminated in his position as Chief Sales Officer managing Southwest's business to business (B2B) segment, significantly increasing the airline's market share among business travelers under his leadership.

Through the course of his career Dave was also integral to several key operational initiatives for Southwest, including the integration of AirTran, the expansion of Dallas Love Field and the growth of the company's international travel footprint ? efforts which resulted in Harvey being named one of the "25 Most Influential People in Business Travel" by Business Travel News in 2019, 2020, 2021 and 2023. Harvey's appointment is the latest in a series of recent announcements made by Wheels Up to advance profitable growth and operational excellence.

Harvey is expected to officially begin his role at Wheels Up on May 20, 2024.