VTEX announced it has been selected by Hearst. This partnership will enable Hearst to transform the buying experience of its consumer media businesses, which collectively reach 165 million unique users each month, according to Comscore. VTEX will support a digital commerce marketplace across fashion, Do-it-yourself (DIY) and home improvement, lifestyle publications and bring a unified shopping experience to users.

This collaboration is a significant testament to the VTEX platform, which was chosen by Hearst due to VTEX's wide breadth of native capabilities, multi-site architecture, and VTEX IO development platform to support custom features. The platform brings integrated marketplace and core digital commerce to support multi-vendor business models. With VTEX, Hearst will be able to create a seamless customer experience between its publications andoppable interfaces, allowing the purchase of featured products with ease.

With VTEX's composable and complete digital commerce platform, Hearst aims to revolutionize the way consumers engage with its publications while offering a seamless, streamlined shopping experience. The new business model represents a crucial part of Hearst's strategy for embracing the digital economy in 2024 and beyond. Valtech, the experience innovation company, is partnering with VTEX and Hearst to support this digital transformation.