Equifax has joined forces with VTEX to help fortify fraud prevention capabilities for merchants across the globe. This strategic partnership, which started in 2023, combines the fraud detection and prevention expertise from Equifax with the robust VTEX commerce platform, empowering enterprise customers to better secure their businesses while delivering unmatched customer experiences. The collaboration enables customers on the VTEX platform to seamlessly integrate with the Equifax Kount Payment Fraud solution, an advanced anti-fraud solution that is used by more than 20,000 businesses operating in over 40 countries around the world to better engage with their customers while combating fraud.

The integration is designed to offer real-time fraud protection during payment events, helping to safeguard transactions without disrupting the checkout flow. This includes: Scalable Artificial Intelligence-based decisioning and flexible business policies tailored to the needs of customers, financial institutions, and other businesses that conduct digital customer interactions. Access to a global network that delivers a proprietary set of Equifax digital and physical identity data attributes that is bolstered by more than 60 billion annual transactions.

Robust reporting and analytics capabilities that deliver actionable insights for businesses of any size. VTEX, one of the world's most recognized digital commerce platforms trusted by 2,600 customers across 43 countries, recognizes the value of equipping its merchants with sophisticated anti-fraud tools. The partnership aligns with the rising demand for robust fraud prevention measures globally in the e-commerce landscape.

Worldwide e-commerce fraud is increasing, with enterprise losses from online payment fraud expected to exceed $362 billion between 2023 to 2028. With the rise of e-commerce orders, enterprises are increasingly vulnerable to various forms of fraud, including card testing, phishing, identity theft, and more. The collaboration between Equifax and VTEX addresses this challenge head-on, providing customers with advanced tools to combat fraud and help protect their revenue.

The Equifax commitment to empowering businesses with Artificial Intelligence and Machine Learning technology, real-time fraud protection, and customizable solutions is at the core of this partnership. As merchants face the evolving landscape of fraud, the Equifax and VTEX partnership offers a proactive approach to minimizing false positives, improving fraud capture rates, and ensuring secure payment experiences.