Saudi Tourism Authority (STA) and Trip.com Group have announced a significant global partnership, which will drive greater inbound tourists to Saudi Arabia as part of its Vision 2030 program. The joint effort aims to bring over 350,000 additional tourists to Saudi over the course of the agreement. STA has established a global partnership with Trip.com Group, encompassing all brands under its umbrella, including Trip.com, Ctrip, Qunar, Skyscanner, Travix, and Make My Trip.

This partnership is significant, as it coincides with a period of exceptional growth and transformation in the global tourism industry. The agreement represents one of STA's large-ever global partnerships and will see the Saudi brand promoted to a global audience, utilizing Trip.com Group's expertise across tech, content creation, and AI development to demonstrate Saudi's extraordinary tourist offerings strategically showcased to a captive worldwide audience. The partnership will encompass a variety of initiatives aimed at amplifying media coverage of Saudi Arabia's tourism expansion, crafting compelling content, harnessing the potential of AI, and leveraging new payment technologies.

These efforts are all geared towards maximizing the effectiveness of the partnership. STA and Trip.com Group will collaborate to further develop AI travel products and payment solutions. These tools will assist travellers in building itineraries, booking flights, and making seamless payments.