Just Develop It Ltd. acquired Total Security Management Limited from System1, Inc..
November 29, 2023
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Just Develop It Ltd. made a bid to acquire Total Security Management Limited from System1, Inc. (NYSE:SST) for $293.36 million on September 6, 2023. The offer consists of $240 million in cash, the assumption of certain potential earnout payments in respect of Total Security and the delivery of approximately 29.138 million System1 shares held by Just Develop It and related persons. Eoghan Patrick Keenan, Joe Pari and Michael J. Aiello of Weil, Gotshal & Manges LLP acted as legal advisor and Solomon Partners, LP acted as financial advisor to Solomon Partners, LP. Latham & Watkins (London) LLP acted as legal advisor to System1, Inc.
Just Develop It Ltd. completed the acquisition of Total Security Management Limited from System1, Inc. (NYSE:SST) on November 30, 2023.
System1, Inc. operates an omnichannel customer acquisition platform, delivering high-intent customers to advertisers. The Company provides its omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform (RAMP). The Companyâs Owned and Operated Advertising segment is engaged in directly acquiring traffic to its owned and operated websites and utilizing the RAMP platform and related services to connect advertising partners to its owned and operated websites. Its Partner Network segment is engaged in sharing arrangements with network partners for the use of the RAMP platform, and related services provided to them to direct advertising by the advertising partners to their advertising space. RAMP operates across its network of owned and operated websites and related products, allowing it to monetize user traffic that it sources from various acquisition marketing channels, including Google, Facebook, Taboola and Zemanta.
SYSTEM1, INC. 
