SmartMetric, Inc. announced that its fourth-generation card is nearing completion that will allow the company to start its sales and marketing in the United States. Having developed earlier versions of its fingerprint-activated biometric credit card, the company had to make changes based on requests from within the credit card industry along with component changes that came about from the supply issues during the pandemic. The SmartMetric biometric fingerprint-activated credit card is the most advanced biometric credit card created that uses the card holder's own fingerprint that is stored inside the card to turn the card on as it is inserted into or tapped over a regular credit card reader or ATM.

At all times the card is used whether at a retail store, gas pump or ATM, the card's contact chip and contactless RFID/NFC chip is only activated following a fingerprint match with the user's pre-stored fingerprint stored inside the card. The SmartMetric bi biometric fingerprint recognition technology built inside of the credit and debit card uses embedded biometric technology to positively recognize the card holder and then only after a positive fingerprint recognition, turn on the card's EMV contact and contactless payments chip. Market research has shown that 70% of current credit card users are willing to pay $70.00 for a biometric secured credit card.

This is a low pricing limit with higher pricing for the card from banks to consumers very possible. The same research showed that nearly 70% of the existing 100s of millions of credit card users would prefer to use a biometric credit card for the added sense of security that a biometric card brings. According to an article published by Finder.com the number of credit card accounts open in the United States is 564,500,000.

This is an all-time high for the United States. The average American owns three credit cards. 83% of Americans own at least one credit card.

14% of Americans own at least 10 credit cards.