Shiseido announced it has invested 1 billion yen in the CHITOSE Group-led MATSURI project*, which aims to establish a sustainable microalgae-based industry, and formed a strategic partnership focused on R＆D with CHITOSE BIO EVOLUTION PTE. LTD., the company that oversees the group. This is intended to accelerate a circular business model for monozukuri (manufacturing) by developing and mass-producing microalgae-based ingredients for cosmetics and containers, with an eye on developing ingredients in the future for use in food-related industries. Based on its corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD," Shiseido continues to advance beauty for people's skin as well as the environment through the development of cosmetics that takes into consideration both people and our planet.

* Shiseido's participation in the MATSURI project was announced by the CHITOSE Group in April 2022.

Powered by the sun, microalgae use carbon dioxide to efficiently create a wide variety of organic compounds such as proteins, fats, and carbohydrates. Furthermore, microalgae can be cultivated using land that is difficult to use for agriculture, such as deserts and wastelands. Because microalgae boast high biomass production efficiency compared with land plants, it has the possibility of being a new resource that is not dependent on finite fossil resources. Moving forward, Shiseido will work together with the CHITOSE Group to build an environmentally conscious circular business model that maximizes the potential of microalgae, thus preventing the depletion of natural resources. In doing so, Shiseido will continue to lead by example by creating the type of sustainable value that will transform the global cosmetics market.

Attachments

Disclaimer

Shiseido Co. Ltd. published this content on 11 July 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 July 2023 04:06:08 UTC.