Shiseido : Notice of Company Split between Consolidated Subsidiaries (Absorption-type Split)
May 22, 2023 at 02:10 am EDT
Share
The Shiseido Group has established its medium-term management strategy of "SHIFT 2025 and Beyond" and, under a new management structure, will shift itself from "Defense" to "Offense" and enhance further growth to "Be a Global Winner with Our Heritage." Then, as a Personal Skin Beauty & Wellness Company in 2030, it will continue to aspire to realize a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty.
Under these circumstances, the Company has targeted the "Clean & Dermatology*" and "Inner Beauty" domains, which continue to grow, as new growth opportunities to capture the changes among Japanese consumers, and will create new demand and deliver value by strengthening initiatives in these domains. Thus the business of Shiseido Pharmaceutical, which has brands in these domains, will be transferred to Shiseido Japan, which operates cosmetics and health care businesses in Japan, in the form of an absorption-type split.
*A market area that combines clean cosmetics which do not contain ingredients that are considered to be likely to stimulate the skin, and dermatological cosmetics that are based on dermatological science.
Shiseido Co. Ltd. published this content on 22 May 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 May 2023 06:09:09 UTC.
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).