PPHE Hotel : Company Profile 2021

By attending the meeting where this presentation is made, or by reading this document, you agree to be bound by the limitations set out below.

This presentation does not constitute an offer or invitation for the sale or purchase of any securities of PPHE Hotel Group Limited (PPHE) or any of the businesses or assets described in it. The information in this presentation, which does not purport to be comprehensive, has been provided by PPHE and has not been independently verified. While this information has been prepared in good faith, no representation or warranty, express or implied, is or will be made and, save in the case of fraud, no responsibility or liability is or will be accepted by PPHE and any of its subsidiaries (PPHE Hotel Group) or by any of their respective directors, officers, employees, agents or advisers in relation to the accuracy or completeness of this presentation or any other written or oral information made available to any interested party or its advisers and any such liability is expressly disclaimed. No information set out or referred to in this presentation shall form the basis of any contract.

This presentation has been delivered to interested parties for information only. The recipient agrees to keep confidential any written or oral information contained herein or otherwise made available in connection with the Group. This presentation must not be copied, reproduced, distributed or passed to others at any time. The recipient has further agreed to return all documents and other material held by it relating to the Group referred to in the presentation upon request. PPHE gives no undertaking to provide the recipient with access to any additional information or to update this presentation or to deliver an updated presentation in the future or to update any additional information, or

to correct any inaccuracies in it which may become apparent, and it reserves the right, without giving reasons, at any time and in any respect, to terminate negotiations with any prospective purchaser.

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The contents of this document have not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this document for the purposes of engaging in any investment activity may expose you to a significant risk of losing all of the property or other assets invested or of incurring additional liability. Any person who is in doubt should consult an authorised person specialising in advising on investments of this nature.

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This presentation should not be considered as the giving of investment advice or any recommendation by PPHE or any other member of the Group or by any of their respective officers, directors, employees, agents or advisers. Each person to whom this presentation is made available must make his or its own independent assessment of PPHE and the Group after making such investigation and taking such advice as he or it may consider necessary or appropriate. In particular, this presentation does not replace a review of any financial or other information published by PPHE via a Regulatory Information Service and ongoing reports. Any opinions, forecasts or estimates in this presentation constitute a judgment as at the date of this presentation. There can be no assurance that future results or events will be consistent with any such opinions, forecasts or estimates.

Matters discussed in this document may constitute forward-looking statements. Forward-looking statements are generally identifiable by the use of the words "may","will", "should", "plan", "expect", "anticipate", "estimate","believe", "intend", "project", "goal" or "target" or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements reflect the current views of PPHE with respect to future events and financial performance and may include statements

concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts.

Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that could cause PPHE's or its industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements.

All enquiries relating to this presentation should be directed to Robert Henke, Executive Vice President Commercial Affairs, PPHE Hotel Group Limited at rhenke@pphe.com.

PRESENTATION TEAM

Boris Ivesha

President &

Chief Executive Officer

Skills and experience:

• President of the Group since 1991
• Brought Park Plaza® Hotels & Resorts brand to the Group in 1994 in collaboration with the Red Sea Group
• Major influencer in the expansion of the Group's portfolio
• Established the Yamit Hotel, Israel in 1984 and served as its President
• Director of the Carlton Hotel in Israel (1979-1984)
• General Manager of the Royal Horseguards Hotel in London (1972-1979)
• Arena Hospitality Group Supervisory Board Chairman
• Appointed to the Board on 14 June 2007

Daniel Kos

Chief Financial Officer

& Executive Director

Skills and experience:

• Chief Financial Officer since January 2018
• Previously Vice President Corporate Finance of the Group, which he joined in 2011
• Held, prior to joining the Group, various senior leadership positions within auditing and finance, including at Mazars LLP
• Certified Public Accountant (Register Accountant)
• Appointed to the Board on 27 February 2018

PPHE HOTEL GROUP

IN V ES TOR CONFERENCE

7 OC TOBER 2 021

Greg Hegarty

Deputy Chief Executive Officer & Chief Operating Officer

Skills and experience:

• Deputy Chief Executive Officer since January 2020
• 13 years with the Group including hotel manager and regional manager roles
• Works alongside the President & Chief Executive Officer to drive near-term growth, set the corporate vision and long-term strategy for the Group
• COO since 2018, previously EVP UK and Chief Commercial Officer
• Responsible for the Group's Operations, People & Culture and Commercial Strategies
• Master's Degree in Business Administration

Robert Henke

Executive Vice President

Commercial Affairs

Skills and experience:

• Executive Vice President Commercial Affairs since November 2018
• Joined the Group in 2001 and developed and led the Group's central marketing, branding and ecommerce organisation
• Responsible for the Group's commercial activities including communications, brand development, sales, marketing and revenue
• Bachelor's Degree in Hotel Management Business Administration from Hotelschool The Hague

CONTENTS

3

3 0 - Y E A R T R A C K R E C O R D

7

D I V E R S I F I E D

P O R T F O L I O

13

C U R R E N T T R A D I N G A N D T R E N D S

18

S T R O N G B A L A N C E S H E E T

20

S U P P L E M E N T A L I N F O R M A T I O N

OUR BUSINESS MODEL

TRANSFORMING HOSPITALITY REAL ESTATE

POTENTIAL INTO VALUE AND PROFITS

We create shareholder value through developing, owning and operating hospitality real estate

We own or co-own the majority of our portfolio

We acquire properties with significant upside potential

We (re)develop, redesign, brand and continuously improve operations, creating significant value along every part of the value chain

Through refinancing our properties we are able to release capital for new investments, enabling further growth of our Group

Creating

stakeholder

value