Malena Gufflet, CEO France: Malena Gufflet has served as Pluxee France CEO since July 2023 and joined the Group Leadership Team in March 2024. In 2007, Malena took a major step in her early career by joining AccorHotels headquarters in Paris, where she held various positions in strategic accounts management before becoming Sales Director of Business Travel France and later Sales Director of Aparthotels Adagio. In her nearly eight years with the group, she led revenue development through a transformative period for the hospitality sector, marked by the rise of new distribution channels.

In 2016, Malena transitioned to the event sector by joining La Maison Options, Europe?s leading provider of tableware and ephemeral decoration, as Commercial Director. Having acquired a wealth of experience in both industries, Malena then began a new challenge at a world leader, Booking.com, the digital native company, as CEO of France in February 2020. For over three years, Malena led the implementation of the group?s strategy in the French market through the challenges of the COVID-19 pandemic and the exceptional recovery of the travel industry thereafter.

In July 2023, Malena brought her digital and change management expertise to the Pluxee Group. As Pluxee France CEO, she spearheaded the brand?s launch in France and continues to drive its digitalisation while growing the employee benefits and rewards business. Malena holds a master?s degree from the Leonardo da Vinci School of Management in Paris and attended Coventry University in England.

A French citizen, she speaks French, English, and Spanish. Thierry Guihard, CEO Brazil: Thierry Guihard has served as Pluxee Brazil CEO since January 2021 and joined the Group Leadership Team in March 2024. Thierry joined Pluxee in 1996 (then Sodexo Benefits & Rewards Services) as a Marketing Manager within the Mexico entity.

Thierry then took on various senior marketing roles in Central and Western Europe and Latin America, developing his adaptability and global perspective. Thierry?s deep expertise of the Latin American benefits market led to his appointment as Country CEO for Chile in 2008 and Mexico in 2017. In both roles, his contributions included launching education and mobility solutions, boosting operational efficiency, and implementing robust growth strategies.

As Pluxee Brazil CEO, Thierry pushed the entity?s digital transformation and introduced innovative products like multi-benefit cards, NFC payments, and balance transfers. His focus on enhancing user experience across digital platforms also earned industry recognition through various awards. As a board member of the Brazilian Association of Worker Benefits Companies (ABBT) and the France-Brazil Chamber of Commerce, Thierry actively shapes the benefits market and promotes sustainability in Brazil.

A champion of diversity, equity, and inclusion (DE&I), he also represents the Group in discussions on important societal issues. Thierry is a graduate of Paris ESLSCA Business School and holds a master?s in international management from IAE France. A French citizen, Thierry speaks French, Spanish, English, and Portuguese.