Tuomas Hyyryläinen will start as the CEO of Pihlajalinna Plc on 1 September 2023. As previously communicated in an insider information release on 28 April 2023, Hyyryläinen is joining Pihlajalinna from Fiskars Group where he has been working since 2018 as EVP Business Area Crea and since 2019 as a member of Group's management team. Pihlajalinna's founder and the member of the Board Mikko Wirén has been acting as Pihlajalinna's interim CEO since 9 March 2023.

He will continue in this role until Hyyryläinen starts.