Pidilite Industries Limited Adds Four New Variants to Enhance Consumers' Instant Repair Experience
April 02, 2024 at 05:17 am EDT
Share
Fevikwik, from the house of Pidilite Industries Limited, announced the launch of innovative new products, Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft. The launch of new products aims to revolutionise the repair experience for consumers across diverse use cases. The new range of products have been designed to offer superior performance and user experience across various usage categories - Fevikwik Precision Pro for precise application, Fevikwik Gel for spill-free repairs and opportunity to correct mistakes, Fevikwik Advanced with water-proof and shockproof properties, and Fevikwik Craft for crafting enthusiasts.
In addition to addressing consumer needs, Fevikwik prioritised product accessibility and availability by adding new channels and distribution centres across India. The brand has introduced multi-use, easy- to-stock packaging to meet the preferences of urban consumers, ensuring readiness for emergencies.
Pidilite Industries Limited is an India-based manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products, and polymer emulsions. The Company, together with its subsidiaries, is focused on consumer and industrial specialty chemicals. The Company's segments include Consumer and Bazaar (C&B), Business to Business (B2B), and Others. The C&B segment covers the sale of products mainly to end consumers, which are retail users such as carpenters, painters, plumbers, mechanics, households, students and offices, among others. The Company's products include adhesives, sealants, art and craft materials and construction and paint chemicals. The B2B segment includes industrial products such as adhesives, synthetic resins, organic pigments, pigment preparations, construction chemicals (projects) and surfactants, among others. It caters to various industries, such as packaging, textiles, joineries, printing inks, paper and leather, among others.