(MT Newswires) -- Shweta Khajuria, analyst at Evercore ISI, looks back on the partnership between Peloton (PTON) and TikTok as a possible big win for Peloton's marketing. While she doesn't expect a short-term increase in revenues, Peloton should benefit from this alliance, as TikTok has over a billion users. This is a long-term strategy aimed at converting TikTok's audience into Peloton's paying subscribers.
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196.2 USD | +0.91% | +3.38% | 7.56B | ||
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+34.06% | 859M | |
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- Peloton /TikTok partnership: a billion potential subscribers?