KERV Interactive and Magnite have joined forces to deliver immersive advertising experiences at scale. Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite?s omnichannel inventory from leading publishers. Layering interactivity into video creative has been proven to increase brand favorability, consumer intent, and purchase intent by as much as 1.5x.

And results can be even higher when that interactivity is enhanced with advanced dynamic AI technology. With KERV?s interactive ad capabilities now available through Magnite, buyers now have a simple, fast, and efficient path to a curated supply of KERV?s interactive and shoppable creative ad units. Other benefits include streamlined access to KERV?s portfolio of AI-powered interactive and shoppable video formats across OLV and CTV, in addition to cookie-free first-party targeting capabilities based on KERV's unique audience identifiers to ensure contextual relevance and brand safety.