Kitanotatsujin : Supplementary Material for the Second Quarter of the Fiscal Year Ending February 28, 2022
October 15, 2021 at 02:42 am EDT
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Supplementary Material
for the Second Quarter
of the Fiscal Year Ending
February 28, 2022
Stock code: 2930
Kitanotatsujin Corporation
October 15, 2021
Kitanotatsujin Corporation All rights reserved.
1
Executive Summary
The number of new customer acquisitions was higher than expected, with an increase of +14% year on year, resulting in net sales of ¥4,937 million, exceeding the forecast by 4.9%.
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Gross profit margin improved more than expected due to higher proportion of sales from low cost rate products.
Operating profit was ¥983 million, also exceeding the forecast by 10.9%.
Efficiency of advertising investment remains optimal and affiliates, e- commerce malls, and other measures are being taken for further growth.
The Company's first mass-market products were launched.
Kitanotatsujin Corporation All rights reserved.
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Table of Contents
Highlights for the Second Quarter of the Fiscal Year Ending February 28, 2022 (P.4 -)
New Product Information (P.7 -)
Analysis of Operating Results (P.11 -)
Current Situation and Future Developments (P.24 -)
References (P.27 -)
Kitanotatsujin Corporation All rights reserved.
3
Highlights for the Second Quarter of the Fiscal Year Ending February 28, 2022
Kitanotatsujin Corporation All rights reserved.
4
Key Performance Highlights [Compared with Forecasts (Plan)]
* Transitioned to consolidated accounting from the fiscal year ending February 28, 2022.
(Millions of yen)
Consolidated forecast
Results for the
Changes
Changes (%)
(plan) for the
second quarter
second quarter
Net sales
4,708
4,937
+228
+4.9％
Gross profit
3,516
3,755
+238
+6.8%
Selling, general
2,629
2,771
+141
+5.4％
and administrative
expenses
Advertising
1,234
1,400
+165
+13.4%
expenses
Operating profit
887
983
+96
+10.9%
Operating profit
18.8%
19.9％
+1.1pt higher
margin
Ordinary profit
889
995
+106
+11.9%
Profit attributable
614
684
+69
+11.3%
to owners of
parent
・The number of new customer acquisitions increased 14% year on year, a significantly higher increase than expected, and net sales and profit at each level were higher than the forecast.
・To prevent opportunity losses, advertising investment was strategically and aggressively executed.
Kitanotatsujin Corporation All rights reserved.
5
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Kitanotatsujin Corporation published this content on 15 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 October 2021 06:41:08 UTC.
Kitanotatsujin Corporation is a Japan-based company mainly engaged in the e-commerce business. The Company is mainly engaged in the sale of health foods and beauty-related products through Internet, and the operation of related businesses, such as the order receipt and shipment business, the production of mail order Websites, the plan and production of sales promotion tools, as well as the development of systems. The Company provides its products through mail order Websites http://www.kaitekikobo.jp/ and http://www.kaitekikobo.jp/sp/ operated by the Company.
KITANOTATSUJIN CORPORATION 
