Kitanotatsujin : Supplementary Material for the First Quarter of the Fiscal Year Ending February 28, 2022
July 15, 2021 at 02:33 am EDT
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Supplementary Material
for the First Quarter of
the Fiscal Year Ending
February 28, 2022
Stock code: 2930
Kitanotatsujin Corporation
July 15, 2021
Kitanotatsujin Corporation All rights reserved.
1
Executive Summary
Strong performance was seen for various measures and the number of new customer acquisitions were higher than expected, with an increase of +34% year on year, resulting in net sales of ¥2,372 million, exceeding the forecast by 5.1%.
☞
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Actively invested in advertising within the scope of achieving profitability that does not result in opportunity loss.
Preparations for the release of mass market products scheduled for the consolidated fiscal year under review are proceeding smoothly.
Cooperation with affiliate businesses has been strengthened and test sales were started on Amazon U.S.
Kitanotatsujin Corporation All rights reserved.
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Table of Contents
Highlights for the First Quarter of the Fiscal Year Ending February 28, 2022 (P.4 -)
Current Situation and Future Developments (P.16 -)
References (P.19 -)
Kitanotatsujin Corporation All rights reserved.
3
Highlights for the First Quarter
of the Fiscal Year Ending
February 28, 2022
Kitanotatsujin Corporation All rights reserved.
4
Key Performance Highlights [Compared with Forecasts (Plan)]
* Transitioned to consolidated accounting from the fiscal year ending February 28, 2022.
(Millions of yen)
Consolidated forecast
Results for the
Changes
Changes (%)
(plan) for the
first quarter
first quarter
Net sales
2,256
2,372
+115
+5.1%
Gross profit
1,703
1,808
+105
+6.2%
Selling, general
1,268
1,407
+138
+10.9%
and administrative
expenses
Advertising
612
767
+155
+25.4%
expenses
Operating profit
434
401
-33
-7.6%
Operating profit
19.2%
16.9%
-2.3pt short
margin
Ordinary profit
435
408
-27
-6.2%
Profit attributable
309
288
-21
-6.8%
to owners of
parent
The number of new customer acquisitions increased 34% year on year, a significantly higher increase than expected, and net sales were higher than the forecast.
Profits at each level were lower than the forecast as a result of advertising investment on a scale that was much higher than planned.
Kitanotatsujin Corporation All rights reserved.
5
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Kitanotatsujin Corporation published this content on 15 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 July 2021 06:32:03 UTC.
Kitanotatsujin Corporation is a Japan-based company mainly engaged in the e-commerce business. The Company is mainly engaged in the sale of health foods and beauty-related products through Internet, and the operation of related businesses, such as the order receipt and shipment business, the production of mail order Websites, the plan and production of sales promotion tools, as well as the development of systems. The Company provides its products through mail order Websites http://www.kaitekikobo.jp/ and http://www.kaitekikobo.jp/sp/ operated by the Company.
KITANOTATSUJIN CORPORATION 
