Huggies® dares to imagine a world where babies could be free from rash and irritation. For parents, one of the biggest unknowns of babyhood lies in how to protect baby's delicate skin. So, the innovators who brought you the Huggies® blowout blocker and outstanding leakage protection went to work to find a diaper to help manage runny mess, which can cause diaper rash.

This resulted in the Skin Essentials? diaper ? it features the new, proprietary SkinProtect?

liner technology, leaves behind up to 5x less mess than ordinary diapers, and helps protect baby's skin against the top two causes of ras1. Huggies® stands for helping parents navigate the unknowns of babyhood, and that doesn't stop at diapers. The full Huggies® Skin Essentials?

collection is designed with your child's skin in mind from baby to Big Kid®. In stores and online now, the Huggies® Skin Essentials? line includes: Huggies® Skin Essentials?

Diapers The Skin Essentials? diaper features Huggies® new SkinProtect? liner that helps absorb moisture and lock away runny mess from baby's skin.

The diaper leaves behind up to 5x less mess and helps protect against the top two causes of rash, moisture and mess, by managing runny mess. It features Huggies® Blowout Blocker, fun Disney designs, and is up to 100% leakproof and free of fragrance, parabens, and elemental chlorine. Huggies® Skin Essentials?

Wipes The Huggies® Skin Essentials? wipes are Huggies®' thickest wipe, made with 99% water and zero harsh ingredients. Each thick and gentle wipe is also pH balanced to help maintain healthy skin.

Pull-Ups® Skin Essentials? Training Pants Pull-Ups® Skin Essentials? training pants are ultra-soft and breathable to help protect your child's sensitive skin and made with no fragrance or elemental chlorine.

Skin Essentials? training pants are designed for potty training, with up to 100% leakproof protection, underwear-like fit, and fun Disney designs to keep your Big Kid® motivated. Elsa from Frozen and Buzz Lightyear from Toy Story are the Disney designs featured on this new launch from the iconic Pull-Ups® brand.

Diaper rash and skin health are top of mind for parents who want the best for their babies ? according to Mintel, the majority of first-time parents look for products designed for sensitive skin. Huggies® made sure that Huggies® Skin Essentials?

products were thoroughly tested and dermatologist approved. In fact, Dr. Lindsey Zubritsky, a board-certified dermatologist with training in pediatric dermatology and best known for her skin care knowledge on the popular TikTok @DermGuru channel, believes in the new collection from Huggies®. The launch campaign, "Be Free, Baby," showcases that less rash means more joy with our diaper, which helps protect against the top two causes of rash.

The celebration of joyful, messy and delightful things babies and their caregivers get up to is grounded in the remake of a timeless nursery rhyme: 'If You're Rash Free and You Know It.' It captures the carefree (and sometimes chaotic) nature of babies who are feeling comfortable in their skin. In addition, Huggies® is celebrating babies' skin via photography that captures the (often skin-to-skin) connection between babies and their caregivers.