Alphabet Reportedly Progressing in Talks to Buy HubSpot

HubSpot, Inc. provides a customer platform that helps businesses connect and grow. The Company delivers seamless connection for customer-facing teams with a unified platform that includes artificial intelligence (AI)-powered engagement hubs, a smart customer relationship management product (CRM), and a connected ecosystem with over 1,500 app marketplace integrations, a community network, and educational content. Its engagement hubs include Marketing Hub, Sales Hub, Service Hub, Operations Hub, content management system (CMS) Hub and Commerce Hub, that enable companies to attract, engage, and delight customers throughout the customer lifecycle. The Smart CRM is the foundational layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern team and business processes. It focuses on selling to mid-market business-to-business (B2B) companies. The Company sells its customer platform on a subscription basis.