HanesBrands announced that Richard Mcleod has been named vice president, chief marketing officer of global Champion. Mcleod will be responsible for driving Champion?s global brand strategy and omni-channel brand positioning. Mcleod joins Champion from Canada Goose where he was the senior vice president of the brand and responsible for brand evolution, growth, and performance.

Prior to Canada Goose, Mcleod was the vice president and general manager of Foot Locker Canada where he developed and executed strategic initiatives that delivered growth while inspiring and empowering youth culture. Before being promoted to VP/GM, he was the vice president of North America marketing for Foot Locker Inc. and vice president of U.S. marketing for Footaction. Mcleod has also held senior leadership roles focused on marketing and growth at Hennessy as well as Bacardi USA where he led successful collaborations and transformational campaigns for well-known wine & spirit brands like Grey Goose, Bombay Sapphire and D?usse Cognac.