RIACHUELO OPENS ITS 194th STORE

São Paulo, October 30, 2013 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3 (ON); GUAR4 (PN)], announces the opening of Riachuelo's 194th store.

Located in Fortaleza, state of Ceará, the new store has a sales area of 1,724m² and expands the Company's presence in the Northeast region to 43 units.

Sales Area

New Stores 2013 Opening (m²)

1 - Linhares /ES - Shopping PátioMix Linhares

April 10

1,222

2 - Pous o Alegre/MG - SerraSul Shopping

April 16

1,377

3 - São Paulo/SP - Shopping Metrô Tucuruvi

April 18

2,380

4 - Niterói/RJ - Plaza Shopping Niterói

April 30

1,090

5 - Sobral/CE - North Shopping Sobral

May 3

1,533

6 - Londrina/PR - Boulevard Londrina Shopping

May 3

1,821

7 - Marabá/PA - Shopping Pátio Marabá

May 7

2,136

8 - Teres ina/PI - Teres ina Shopping

June 6

2,567

9 - Pres idente Prudente/SP - Prudens hopping

June 6

2,012

10 - Betim /MG - Metropolitan Shopping Betim

July 10

1,880

11 - São Paulo/SP - Shopping Frei Caneca

July 16

1,653

12 - Macapá/AP - Am apá Garden Shopping

July 30

2,424

13 - Manaus /AM - Shopping Ponta Negra

Augus t 08

2,401

14 - Cam po Grande/MS - Shopping Bos que dos Ipês

Augus t 15

1,578

15 - Lim eira/SP - Shopping Nações Lim eira

Septem ber 12

1,826

16 - Arapiraca/AL - Pátio Arapiraca Garden Shopping

Septem ber 25

2,315

17 - Sorocaba/SP - Shopping Cidade Sorocaba

Septem ber 27

1,370

18 - Ribeirão Preto/SP - Shopping Iguatem i Ribeirão Preto

Septem ber 30

1,994

19 - Pelotas /RS - Shopping Pelotas

October 3

2,172

20 - Chapecó/SC - Shopping Pátio Chapecó

October 15

1,223

21 - São Bernardo do Cam po/SP - Shopping Golden Square

October 22

624

22 - Rio de Janeiro/RJ - Parque Shopping Sulacap

October 24

2,168

23 - Santo André/SP - Atrium Shopping Santo André

October 29

1,356

24 - Goiânia/GO - Pas s eio das Águas Shopping

October 30

2,327

25 - Fortaleza/CE - North Shopping Jóquei

October 30

1,724

For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the country',s largest clothing department store chain with 194 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

distributed by