RIACHUELO ANNOUNCES ITS 1st CONCEPT STORE ON OSCAR FREIRE STREET São Paulo, November 28, 2013 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3(ON); GUAR4(PN)] announces the opening of its first Concept Store on Oscar Freire Street.

Located in one of the most upscale neighborhoods of São Paulo, with a sales area of 824.5 m² divided into three floors: the first floor is dedicated to young women's fashion, the second focuses on men's and women's apparel, and the third floor has beachwear, fitness and lingerie departments. The building will function as Riachuelo's calling card and its facade will receive artistic interventions from time to time.

For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the country',s largest clothing department store chain with 204 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

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