RIACHUELO OPENS ITS 227th STORE

São Paulo, August 05, 2014 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3 (ON); GUAR4 (PN)], announces the opening of Riachuelo's 227th store.

Located in Brasília, Federal District, the new store has a sales area of 475m² and expands the Company's presence in the Midwest region to 24 units.

Sales Area

New Stores 2014 Opening

(m²)

1 - Serra/ES - Shopping Monts errat

February 19

1,234

2 - Betim /MG - Monte Carm o Shopping

April 10

2,150

3 - Belém /PA - Shopping Pátio Belém

April 23

1,358

4 - Cabo de Santo Agos tinho/PE - Shopping Cos ta Dourada

April 24

1,756

5 - São Jos é do Rio Preto/SP - Shopping Iguatem i

April 26

1,133

6 - Rio de Janeiro/RJ - Am éricas Shopping

April 29

1,740

7 - Piracicaba/SP - Shopping Piracicaba

April 29

2,194

8 - Pindam onhangaba/SP - Shopping Pátio Pinda

April 30

1,302

9 - Cariacica/ES - Shopping Moxuara

May 06

2,104

10 - São Luís /MA - São Luis Shopping

May 06

2,287

11 - São Paulo/SP - Avenida Paulis ta

May 29

1,156

12 - São Jos é dos Cam pos /SP - Vale Sul Shopping

July 03

1,829

13 - São Paulo/SP - Shopping Eldorado

July 17

718

14 - Rio de Janeiro/RJ - Shopping Via Bras il

July 31

698

15 - Bras ília/DF - Boulevard Shopping Bras ília

Augus t 05

475

For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the
country',s largest clothing department store chain with 227 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

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