GRUPO CASAS BAHIA S.A. A L
Imagine caminhos.
1
R$44bn
Gross GMV
(2022)
1,133 stores
Omnichannel
Strategy
156 977
2
top of mind brands
Destination on core categories
Since 1957
Since 1946
108mm
Clients*
(~95% of the economically
active population)
151k sellers
64 mm SKUs
in the marketplace
In store sales reps helping boost 1P and 3P online sales
75
NPS
market share
+30% stores
+13% online (1P+3P)
R$1bn
Sustainability-Linked Bond (SLB)
Our goal: by 2025: 90% of energy acquired
from clean and renewable sources
+6.5mm
Accounts at banQi our fintech as a service
R$12.9bn
TPV generated from Financial Services
R$5.5bn
Installment Plans
(Proprietary BNPL)
credit portfolio
Fulfillment
10% of 3P deliveries
Multi Marketplace
Platform
30 DCs
Nationwide logistics network as a service
100% Stores
Click&Collect
Shipping from Store
* 28 mm are active
Source: Company | Notes: As of December/22
Achievements in 2019-2022
2 0 1 9 | 2 0 2 0 | 2 0 2 1 | 2 0 2 2 | ||||||||||
Turnaround launched | Digital transformation | Established omnicanality | 3P & Platform as a Service | ||||||||||
Growth | |||||||||||||
Total Gross GMV | 44.6 | 44.4 | 2022 vs. 2019 | ||||||||||
38.8 | |||||||||||||
31.7 | +40% | ||||||||||||
(R$bn) | |||||||||||||
Profitability | 28.9% | 29.9% | 30.6% | 31.2% | Gross Margin | ||||||
+2.3 p.p. | |||||||||||
Evolution (%) | EBITDA Margin | ||||||||||
Gross Margin | 6.8% | 7.8% | 1.4% | 8.0% | 8.8% | +2.0 p.p. | |||||
EBITDA Margin | 1.7% | Net Income | |||||||||
Net Income Margin | Margin | ||||||||||
-1.9% | -0.3% | +1.6 p.p. | |||||||||
Online as % | 51% | 52% | 50% | +26 p.p. | |||||||
of GMV | 24% | ||||||||||
Online Sales by type | 55% | 42% | 51% | 50% | App | ||||||
34% | 27% | 31% | |||||||||
M-site | 11% | 25% | 24% | 25% | 25% | +39 p.p. | |||||
Desktop | App | ||||||||||
Consolidated NPS | 60 | 68 | 73 | 75 | +15 p.p. | ||||||
Installment plans | 4.5 | 5.0 | 5.5 | +57% | |||||||
credit portfolio (R$bn) | 3.5 | ||||||||||
Deliveries | 40% | +40% | +40% | +45% | ||||
within 24h*(%) | 7% | |||||||
Source: Company | |
* Deliveries of light and heavy items - 1P | 4 |
Unique Competitive Advantages
Omnichannel platform, nationwide logistics and in house credit as the backbone of VIA's strategy
Leading Brazilian omnichannel platform with +30% market share in core categories* - support for small businesses
- Around 50/50 GMV split between offline and online
- +150 thousand sellers and +60 million SKUs in the 3P marketplace platform
- 1,100+ physical stores with online pick-up capabilities and serving as last-mile delivery hubs
- strong salespeople acting as online sales support via Meta´s WhatsApp (productivity + client engagement)
Nationwide logistics network - "as a service" - reinforcing reverse logistics
- Nationwide warehouse network & last mile reach
- 30 DCs and 1,100+ stores acting as mini-hubs for click & collect and shipping from store
✓ Delivers in 100% Brazilian zip codes and 92% of GDP reached in 24-hour or less
- 72% of deliveries flow through our own network of DCs, fulfillment centers and stores
Strong offering of financial services - promoting financial inclusion among low-income populations
- Largest and longest installment plan provider in Brazil ("Buy Now Pay Later") with in house credit and better than market NPLs
✓ banQi, our Fintech: +15.8 downloads, +6.5M customers and +R$ 5.6bn TPV. banQi customers recurrence at 23X/year
- Personal loans on banQi platform reached accumulated production of R$504mn, showing better than market NPLs,
- 2.3 mm active co-branded credit cards in partnership with Bradesco and Itaú
Top of mind brands - Casas Bahia and Ponto
✓ 108 million clients have bought with Via over history, +28 million are active today
- Destination in core categories*
* appliances, electronics, furniture, mobile/cell phones | 5 |
Omnichannel Retail
Omnichannel 1P Retail: key highlights and strengths On us and Off us
1,133
stores
Potential to open 100+ stores per year
+190 million
clients visited the stores in 2021
28 million
Active Clients
Diversity
On our team it's a key for Via's success
- 46% women
- 43% Blacks
- 34% Women leaders
- 30% Blacks leaders
Omnichannel Retail Gross GMV
(Online 1P and Brick & Mortar, R$bn)
9% CAGR | |||||
39,0 | |||||
30.4 | 35.6 | 38.2 | |||
2019 | 2020 | 2021 | 2022 |
Online Gross GMV - 1P and % of omnichannel retail
16% | 38% | 44% | 39% |
46% CAGR
13.7 16.8 15,2
4.9
2019 | 2020 | 2021 | 2022 |
Via's online market share1
(%)
+4 p.p. | |||
9% | 12% | 14% | 13% |
2019 | 2020 | 2021 | 2022 |
STRENGTHS
On-us | Off-us |
2 top of mind brands
Destination in the top 5 categories of the durable goods market
Omnichannel stores act as a relationship hub for Via's clients, boosting online sales and attracting banQi customers (branches)
Online salesforce to boost store sales
B2B: leveraging Via's expertise to offer customizable retail solutions for selected partners, increasing market share with lower CAC and new customers.
Via's internal audience is representative of Brazilian diversity, so we understand our clients well. Our target for 2025 is to reach 42% women and 45% blacks in leadership positions (managers and above).
Source: Company, Compre & Confie | # | % of omnichannel retail | |
Notes: (1) Considers 1P and 3P | 6 | ||
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Disclaimer
Via Varejo SA published this content on 05 April 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 April 2023 19:00:03 UTC.
