SAO PAULO, Aug 31 (Reuters) - Brazilian retailer Via said on Thursday it has hired banks to manage a potential follow-on share offering aimed at raising about 1 billion reais ($204.62 million) to improve its capital structure.

The company said in a securities filing that Bradesco BBI, BTG Pactual, UBS BB, Itau BBA and Santander Brasil have been tapped to coordinate the potential offering, which can also include an overallotment.

($1 = 4.8872 reais) (Reporting by Gabriel Araujo; Editing by Kylie Madry)