Grupo Bimbo has appointed chief operating officer Rafael Pamias as its new CEO. Pamias will start in the new role from 1 May 2024, succeeding Daniel Servitje, who has been Bimbo's CEO since 1997. Servitje will take up the newly-created position of executive chair.

According to a statement from Bimbo, the CEO will directly report to the executive chair "and will be responsible for the running of the company". In his new role of executive chair, Servitje "will focus on strategic decision making, ensuring the alignment of the true long-term view, as well as the interests of the shareholders and board of directors.