Expedia Group announced that Jon Gieselman, president of Expedia Brands, will be leaving Expedia Group effective June 1, 2024 after three years leading Expedia's consumer business and marketing division. Going forward, Brad Bentley will oversee the consumer business as Chief Operations Officer and Jochen Koedijk will lead marketing as?Chief Marketing Officer, both reporting directly to incoming CEO Ariane Gorin. Jon Gieselman joined Expedia Group first as a Board member in December 2019 and then stepped into role as the president of Expedia Brands in May 2021.

During his tenure, Gieselman transformed disparate marketing teams into a world-class, fully integrated, and in-house team of experts across brand, strategy, creative, loyalty and performance marketing. Gieselman was also a critical architect of Expedia Group's first ever cross-brand loyalty program, One Key. Jochen Koedijk has been with Expedia Group for three years, leading the organization's full-funnel marketing investments and successfully implementing a data-driven approach to marketing across consumer brands through technology and machine learning science.

Additionally, he has spearheaded the development of new marketing channels and partnerships, has played a pivotal role in overseeing the media buying strategy through Expedia Group's in-house media organization, and has contributed to global expansion efforts. With prior experience as Chief Marketing Officer, Koedijk is exceptionally positioned to ensure that Expedia Group's flagship brands maintain their status as highly competitive, global leaders in the travel industry. Brad Bentley, who has been with Expedia Group for a year and a half, spearheaded efforts to streamline the operations of Expedia Group's B2C business.

He will continue in his role as Chief Operating Officer of the consumer business, overseeing?B2C strategy and business performance.?His prior general management and executive experiences position him well to lead plans for B2C growth.