DG Innovate Plc announced the appointment of Christian Eidem and Jochen Rudat as Executive Directors. Peter Tierney, the Company's previous Chief Executive Officer has moved to a Non-Executive Director role and Dr. Pat Symonds has resigned from his position as a Non-Executive Director to focus on his other activities, including his position as Formula One's Chief Technical Officer. Christian Eidem graduated from the Wharton School of Business, University of Pennsylvania, with a degree in Economics.

He is an investor and entrepreneur who started his career as a venture capitalist in Oslo, Norway. He has created and managed companies in sports and healthcare, including International Sports Management. He also co-founded Orion Systems and Mylna Gruppen, one of Scandinavia's leading fitness equipment companies.

Christian holds numerous directorship and board member positions around the world, including as Director of Life Natural, advisor to Tesla Motors and advisor to Orion Systems. In the past he served as Chairman and co-founder of International Sports Management. He has worked as an advisor to Elon Musk and Tesla. Jochen Rudat has almost 25 years of experience in the mobility industry.

Following his management role at BMW Switzerland, he joined Tesla in 2009, where he was one of Tesla's first hires in Europe and was tasked with building Tesla's business in Europe from the ground up. During his tenure, Jochen was responsible for the launch of Tesla products in several markets, including Switzerland, Austria, Italy and France. In his last role at Tesla as Director Central Europe, he had responsibility for the entire Central European region, including the key German market.

During his time at Tesla, Jochen also reported directly to Tesla founder, Elon Musk, and was recognised for his significant achievements by being awarded the Key Contributor Award, which only a few high performers received in certain times. Jochen was also given a special assignment for several months to improve retail operations in China. In addition to Tesla, Jochen was Chief Sales Officer at the electric luxury brand Automobili Pininfarina, and has worked in different roles for Porsche, Citroen, Kia Motors and BMW.

Currently, Jochen consults to several mobility start-ups and is on the advisory board of Silent Yachts, which manufacture solar powered e-boats, Micro Mobility Systems AG, which manufacture light electric vehicles, American Manganese, which is involved in the recycling of lithium ion batteries, Bonnet Ltd., an EV charging start-up, and Carify, a fast-growing Swiss car subscription service. Jochen is the Head of Sales of Piech Automotive and is also an executive advisor at Vulcan Energie Ressourcen GmbH. The Board of the Company will now comprise: Nicholas Tulloch (Non-Executive Chairman), Peter Bardenfleth-Hansen (Chief Executive Officer), Christian Eidem (Executive Director), Jochen Rudat (Executive Director), Jack Allardyce (Chief Financial Officer), Martin Boughtwood (Chief Technical Officer), Peter Tierney (Non-Executive Director) and Trevor Gabriel (Non-Executive Director).