Definity Financial Corporation announced new executive appointments and assignments are effective September 7, 2022. Paul MacDonald will assume the newly expanded role of Executive Vice-President, Personal Insurance & Digital Channels. Aligning personal insurance and digital channels into a single business area under Paul's leadership is intended to improve operational efficiency and focus, as Definity continues to innovate in the rapidly evolving personal insurance space.

Donna Ince is promoted to Senior Vice-President, Chief Underwriting Officer, Personal Insurance. Since joining the company in May 2021, Donna has been instrumental to the overall improved performance of the personal insurance business for all regions in Canada as well as overseeing Petline Insurance. In addition to these responsibilities, Donna will now be accountable for delivering on the core insurance fundamentals with exceptional experiences in the personal insurance business.

Fabian Richenberger will take on the newly expanded role of Executive Vice-President, Commercial Insurance & Insurance Operations where he will continue to build on Definity's positive momentum in commercial insurance. In addition, Fabian will now oversee Claims and Sales & Distribution for both commercial and personal insurance, which will align under his expanded role. Obaid Rahman is promoted to Senior Vice-President, Chief Underwriting Officer, Commercial Insurance, where he will be accountable for diversifying and profitably growing the commercial insurance business with a special focus on small business, mid-market, and specialty business products.

Since joining the company in 2018, Obaid has played a key role in helping Economical Insurance reshape its commercial insurance portfolio and establish commercial franchise.