Bruush Oral Care Inc. announced that it is on track to expand its product lineup. The new line is set to launch in June 2023 with four complementary oral care products: toothpaste, mouthwash, dental floss and a whitening pen. Together, these four product categories combine to account for over 95% of the at-home consumable oral care market.

The Brüush electric toothbrush represents a significant improvement in cleaning compared to a manual toothbrush and the Company believes that its Consumables will give people the ability to noticeably improve their oral health even more. Brüush believes that its line of Consumables will establish a new standard in quality and efficacy for consumable at-home oral care. The introduction of the new oral care products, which can be added to subscriber bundles, also provides the Company with an opportunity to increase average order value and grow monthly recurring revenue.

Brüush currently has over 38,000 active subscriptions in its brush head refill program and the Company's internal research demonstrated that over 85% of subscribers are interested in adding Consumables to their existing subscription. As part of the launch plan, the Company will offer incentives to its loyal subscriber base, giving them the ability to effortlessly expand their subscription to include Consumables, therefore eliminating the hassle of navigating the self-serve oral care aisle in the grocery/drug store.