Brand Concepts Limited announced a private placement of 500,000 shares at a price of INR 309.21 for the gross proceeds of INR 154,605,000 on June 16, 2023. The shares will be issued on preferential basis. The transaction will include participation from new investors, Augmenta Value Trust for 150,000 shares for 1.35% stake in the company, individual investor, Sugandhi Agarwal for 150,000 shares for 1.35% stake in the company, returning individual investors, Vineet Kaul for 100,000 shares for increasing its stake to 0.94% in the company, Surendra Kumar Jain for 100,000 shares for increasing its stake to 1.38% in the company.

The transaction is subject to the approval of the members of the company and such regulatory and statutory authorities as may be applicable.