Baijiayun Group Ltd. unveiled its first artificial intelligence generated content (AIGC) solution MarketingEase, to significantly enhance the marketing efficiency of enterprise customers in China. Baijiayun announced its new product launch via a virtual live event combining AI technology with a sense of immersion in the real world on June 20, 2023. During the event, Mr. Yi Ma, President of Baijiayun, stated that the Company is repositioning its brand as a one-stop AI video solution provider.

MarketingEase delivers the power and insights previously available to very large enterprises with sophisticated marketing, IT, and data science teams and makes that accessible to a wide range of enterprises at an affordable cost. It employs the industry's first LLM engine with a generative pre-trained transformer (GPT) tailored to the needs of comprehensive marketing programs. MarketingEase offers six major functional modules, including copy generation, content distribution, dissemination analysis, public opinion monitoring, knowledge database, and experience center. The in-house developed GPT technology quickly generates high-quality marketing content suitable for various scenarios, such as posts on WeChat public accounts, Xiaohongshu (Little Red Book) and other social media platforms, work emails, and video scripts.

Content can be published instantly with single click dissemination. MarketingEase stands apart from both traditional market solutions and general-purpose generative AI platforms because it: Supports multi-modal and cross-modal public opinion monitoring to accurately identify and capture hotspots and trends of public opinion in real-time, so enterprises can grasp the market's pulse and make timely strategic messaging adjustments. Provides intelligent content dissemination analysis to quantify the effectiveness of content dissemination across various channels.

Enterprises can optimize their marketing strategies and improve the return on investment by monitoring content's reach, engagement, and conversion rates. Acting as an AI assistant, the knowledge database module provides users with a comprehensive knowledge library to access accurate and reliable information relating to marketing, advertising, and industry trends to enhance decision-making and professional competence. Equips users with interactive and personalized tutorials to guide them in utilizing the various features and maximizing the product's value.

Caters to the diverse needs of enterprises with flexible subscription plans, i.e., SaaS-based subscriptions and customized private deployments. The product is particularly suitable for small and medium-sized enterprises that have been priced out of the market.