Japanese online fashion retailer
The new store will not sell clothes but have professional stylists recommend items to customers based on their fashion preferences and concerns.
The store will be reserved for exclusive use by each customer for more than two hours at a time. It will accept four to five visitors a day for the time being, with an eye to offering the service to around 1,000 people annually, according to the company.
The store, named "niaulab," includes the Japanese word "niau," which means "to suit or fit." It will have more than 700 items and use artificial intelligence to make suggestions.
The AI uses some 13 million data items on outfit coordination obtained from the company's fashion app,
The shop will be located in
"A good fit can only be delivered based on the person's face, style and inner character,"
"We want to take advantage of face-to-face opportunities to provide our services," he said.
==Kyodo
© Kyodo News International, Inc., source