Yü Group PLC has announced the appointment of Simon Smith as the new Group Sales and Marketing Director, reporting to the Board of Directors. Simon will be responsible for the strategic leadership of the sales and marketing functions at Yü Group. Simon has a strong track record of delivering sales growth through innovative solutions across a range of industries including energy, telecoms, procurement and IT. He is a proven leader, with a passion for creating a high-performance culture amongst his teams, enabling over-achievement against targets in what are naturally competitive markets.