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อശ˖৐̈وෂదٰ΅Ϟࠢʮ̡

XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD.

(A joint stock limited company incorporated in the People's Republic of China with limited liability)

(Stock Code: 811)

ANNOUNCEMENT

ON THE PRINCIPAL OPERATING STATISTICS

FOR THE FIRST QUARTER IN 2022

This announcement is made by Xinhua Winshare Publishing and Media Co., Ltd* (the "Company", together with its subsidiaries, the "Group") pursuant to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules") and the requirements of Part XIVA of the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong).

The board of directors of the Company confirm that there are no false representations, misleading statements or material omission in this announcement, and they shall individually and collectively accept responsibility for the truthfulness, accuracy and completeness of the contents herein.

In accordance with the relevant requirements under the Guidelines No. 3 of the Shanghai Stock Exchange on the Application of Self-Regulation Rules for Listed Companies - Industry Information Disclosure: No. 11 Media and Publishing ( ɪऎᗇՎʹ׸הɪ̹ʮ̡Іܛ္၍ܸ ˏୋ3 ໮Бุڦࢹמᚣjୋɤɓ໮ Ñ อၲ̈و'), the Company hereby announces the operating statistics of its principal business segments for the first quarter in 2022 as follows:

RMB0'000

GrossTotal fixed

Profit

price

Operating

Margin

Business Segments

for sales

Turnover

cost

(%)

Publishing Business

-

86,444.58

52,963.24

38.73

Of which: Textbooks and

Supplementary Materials

114,427.50

64,043.48

36,294.38

43.33

General Books

60,531.43

15,680.72

11,624.56

25.87

Distribution Business

-

191,599.52

145,221.31

24.21

Of which: Educational Service Business

-

112,223.90

78,375.15

30.16

Of which: Textbooks and

Supplementary Materials

107,370.63

98,611.46

66,544.56

32.52

Online Sales Business

117,514.06

60,195.10

53,711.28

10.77

Retail Business

22,723.57

16,900.12

11,735.10

30.56

Descriptions to principal business segments:

The publishing business covers businesses including publishing of publications like books, journals, audio-visual products and digital products; provision of printing services and supply of printing materials.

The distribution business covers the distribution of textbooks and supplementary materials to schools, teachers and students, and the supply of education informatization and equipment business for primary and secondary school; retailing, distribution business and online sales of publications business.

This announcement is published simultaneously in Chinese and English. In the event of any inconsistency between Chinese and English versions, the Chinese version shall prevail.

By Order of the Board

XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD.*

Luo Yong

Chairman

Sichuan, the PRC, 28 April 2022

As at the date of this announcement, the Board comprises (a) Mr. Luo Yong, Mr. Liu Longzhang and Mr. Li Qiang as executive Directors; (b) Mr. Dai Weidong, Mr. Ke Jiming and Mr. Zhang Peng as non-executive Directors; and (c) Mr. Chan Yuk Tong, Mr. Fang Bingxi and Mr. Li Xu as independent non-executive Directors.

* For identification purposes only

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Xinhua Winshare Publishing and Media Co. Ltd. published this content on 28 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 April 2022 12:00:07 UTC.