Six Star Pro Nutrition® and Kellogg?s® cereal flavors have teamed up to create the ultimate athlete?s dream: Kellogg?s Frosted Flakes® and Kellogg?s Froot Loops® flavored SIX STAR® 100% Whey Protein Plus, now available at Loblaws®Company Limited branded locations, Shoppers Drug Mart® and through Amazon.ca, SixStarPro.ca, and coming in January to Walmart®Canada stores and on Walmart.ca. This game-changing partnership, established in the summer of 2023, has seen the reinvention of two time-tested breakfast cereal favorites into high-performance protein powders, and leverages the beloved Tony the Tiger® and Toucan Sam® characters in partnership with the SIX STAR® brand. This partnership allows Team SIX STAR® to add two of the most iconic and recognizable brand mascots, Tony the Tiger® and Toucan Sam®, to its athlete roster in Canada.

These legendary figures embody the spirit of an athlete, the wisdom of a coach, and the heart of a hero. Tony the Tiger® will encourage student-athletes to make everyday moments and game time GR-R-REAT! and Toucan Sam® will colorfully remind them to make time for fun, adventure, and celebration along the way.

The SIX STAR® and Kellogg?s® cereal brands will support this partnership through an array of marketing campaigns and initiatives that revolve around creating a GR-R-REAT overall experience for consumers. This includes integration into the SIX STAR® brand?s athlete partnerships, experiential marketing activations, and paid media advertising across print, digital, mobile, and social platforms.