Overview

Winmark - the Resale Company is focused on sustainability and small business
formation. As of April 1, 2023, we had 1,297 franchises operating under the
Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music
Go Round brands. Our business is not capital intensive and is designed to
generate consistent, recurring revenue and strong operating margins.

The financial criteria that management closely tracks to evaluate current business operations and future prospects include royalties and selling, general and administrative expenses.

Our most significant source of revenue is royalties received from our franchisees. During the first three months of 2023, our royalties increased $1.4 million or 8.8% compared to the first three months of 2022.



Management continually monitors the level and timing of selling, general and
administrative expenses. The major components of selling, general and
administrative expenses include salaries, wages and benefits, advertising,
conferences, travel, occupancy, legal and professional fees. During the first
three months of 2023, selling, general and administrative expenses increased
$1.1 million, or 19.8% compared to the first three months of 2022.

Management also monitors several nonfinancial factors in evaluating the current
business operations and future prospects including franchise openings and
closings and franchise renewals. The following is a summary of our net store
growth and renewal activity for the first three months ended April 1, 2023:


                                                                         AVAILABLE
                             TOTAL                            TOTAL         FOR       COMPLETED
                           12/31/2022    OPENED    CLOSED    4/1/2023     RENEWAL     RENEWALS     % RENEWED
Plato's Closet                    500         2       (2)         500           19           19          100 %
Once Upon A Child                 406         -         -         406            5            5          100 %
Play It Again Sports              281         3       (1)         283            6            6          100 %
Style Encore                       71         -         -          71            -            -          N/A
Music Go Round                     37         -         -          37            -            -          N/A
Total Franchised Stores         1,295         5       (3)       1,297           30           30          100 %


Renewal activity is a key focus area for management. Our franchisees sign
10-year agreements with us. The renewal of existing franchise agreements as they
approach their expiration is an indicator that management monitors to determine
the health of our business and the preservation of future royalties. During the
first three months of 2023, we renewed 30 of the 30 franchise agreements
available for renewal.

Our ability to grow our operating income is dependent on our ability to: (i) effectively support our franchise partners so that they produce higher revenues, (ii) open new franchises, and (iii) control our selling, general and administrative expenses.



In May 2021, we made the decision to no longer solicit new leasing customers and
pursue an orderly run-off of our middle-market leasing portfolio. Leasing income
net of leasing expense for the first three months of 2023 was $1.3 million
compared to $2.7 million in the first three months of 2022. Given the decision
to run-off the portfolio, we anticipate that leasing income net of leasing
expense will continue to decrease through the run-off period.

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Results of Operations

The following table sets forth selected information from our Consolidated
Condensed Statements of Operations expressed as a percentage of total revenue:

                                                   Three Months Ended
                                             April 1, 2023    March 26, 2022

Revenue:
Royalties                                             81.6 %            76.7 %
Leasing income                                         8.0              14.3
Merchandise sales                                      6.2               4.6
Franchise fees                                         1.8               2.1
Other                                                  2.4               2.3
Total revenue                                        100.0             100.0

Cost of merchandise sold                             (5.8)             (4.3)
Leasing expense                                      (1.5)             (1.1)
Provision for credit losses                              -                 -
Selling, general and administrative expenses        (32.3)            (27.6)
Income from operations                                60.4              67.0
Interest expense                                     (3.9)             (2.6)

Interest and other income (expense)                    0.6                

-
Income before income taxes                            57.1              64.4
Provision for income taxes                          (13.5)            (15.3)
Net income                                            43.6 %            49.1 %

Comparison of Three Months Ended April 1, 2023 to Three Months Ended March 26, 2022



Revenue

Revenues for the quarter ended April 1, 2023 totaled $20.5 million compared to $20.0 million for the comparable period in 2022.

Royalties and Franchise Fees



Royalties increased to $16.7 million for the first three months of 2023 from
$15.4 million for the first three months of 2022, an 8.8% increase. The increase
is primarily from higher franchisee retail sales and from having additional
franchise stores in the first three months of 2023 compared to the same period
in 2022.

Franchise fees of $0.4 million for the first three months of 2023 were comparable to $0.4 million for the first three months of 2022.

Leasing Income



Leasing income decreased to $1.6 million for the first quarter of 2023 compared
to $2.9 million for the same period in 2022. The decrease is primarily due to a
decrease in selling profit at the commencement of sales type leases and lower
levels of interest and other income from the smaller lease portfolio, partially
offset by an increase in operating lease income when compared to the same period
last year.

Merchandise Sales

Merchandise sales include the sale of product to franchisees either through our
Computer Support Center or through the Play It Again Sports buying group
(together, "Direct Franchisee Sales"). Direct Franchisee Sales increased to $1.3
million for the first quarter of 2023 compared to $0.9 million in the same
period of 2022. The increase is primarily due to an increase in technology and
buying group purchases by our franchisees.

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Cost of Merchandise Sold

Cost of merchandise sold includes in-bound freight and the cost of merchandise
associated with Direct Franchisee Sales. Cost of merchandise sold increased to
$1.2 million for the first quarter of 2023 compared to $0.9 million in the same
period of 2022. The increase was primarily due to an increase in Direct
Franchisee Sales discussed above. Cost of merchandise sold as a percentage of
Direct Franchisee Sales for the first quarter of 2023 and 2022 was 93.0% and
94.6%, respectively.

Leasing Expense

Leasing expense increased to $0.3 million for the first quarter of 2023 compared
to $0.2 million for the first quarter of 2022. The increase was primarily due to
an increase in depreciation on operating leases.

Selling, General and Administrative



Selling, general and administrative expenses increased 19.8% to $6.6 million in
the first quarter of 2023 from $5.5 million in the same period of 2022. The
increase was primarily due to an increase in conference expenses, as during the
first quarter of 2023 we returned to holding in-person conferences for our
apparel brands for the first time since the Covid-19 outbreak.

Interest Expense

Interest expense increased to $0.8 million for the first quarter of 2023 compared to $0.5 million for the first quarter of 2022. The increase is primarily due to higher average corporate borrowings when compared to the same period last year.



Income Taxes

The provision for income taxes was calculated at an effective rate of 23.7% and 23.8% for the first quarter of 2023 and 2022, respectively.

Segment Comparison of Three Months Ended April 1, 2023 to Three Months Ended March 26, 2022



For 2022, our leasing business did not reach any of the quantitative thresholds
for a reportable segment, and we do not expect the results from our leasing
business to be of significance in future periods. The revenues and operating
income from our leasing business are included in Other in our reportable segment
disclosures.

Franchising Segment Operating Income

The franchising segment's operating income for the first quarter of 2023 of $11.2 million was comparable to $11.2 million for the first quarter of 2022.

Other Operating Segment Income



Other operating segment income for the first quarter of 2023 decreased by $1.0
million to $1.2 million from $2.2 million for the first quarter of 2022. The
decrease in segment contribution was due to a decrease in leasing income net of
leasing expenses.

Liquidity and Capital Resources

Our primary sources of liquidity have historically been cash flow from operations and borrowings. The components of the consolidated condensed statements of operations that reduce our net income but do not affect our liquidity include non-cash items for depreciation and amortization and compensation expense related to stock options.

We ended the first quarter of 2023 with $24.6 million in cash, cash equivalents and restricted cash compared to $0.3 million in cash, cash equivalents and restricted cash at the end of the first quarter of 2022.

Operating activities provided $13.9 million of cash during the first three months of 2023, comparable to $13.3 million provided during the first three months of last year.

Investing activities used $5,500 of cash during the first three months of 2023. The 2023 activities consisted of the purchase of property and equipment.



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Financing activities used $2.9 million of cash during the first three months of
2023. Our most significant financing activities during the first three months of
2023 consisted of $2.4 million for the payment of dividends and payments on
notes payable of $1.1 million; partially offset by $0.6 million of proceeds from
exercise of stock options. (See Note 8 - "Shareholders' Equity (Deficit) and
Note 9 - "Debt").

Our debt facilities include a Line of Credit with CIBC Bank USA and a Note
Agreement and Shelf Agreement with Prudential. These facilities have been and
will continue to be used for general corporate purposes, are secured by a lien
against substantially all of our assets, contain customary financial conditions
and covenants, and require maintenance of minimum levels of debt service
coverage and maximum levels of leverage (all as defined within the agreements
governing the facilities). As of April 1, 2023, we were in compliance with all
of the financial covenants under the Line of Credit, the Note Agreement and the
Shelf Agreement.

The Line of Credit provides for up to $20.0 million in revolving loans and $30.0
million in delayed draw term loans. As of April 1, 2023, we had no revolving
loans outstanding, and had delayed draw term loan borrowings totaling $30.0
million that mature in 2029.

The Shelf Agreement allows us to offer privately negotiated senior notes to
Prudential in an aggregate principal amount up to (i) $100.0 million, less (ii)
the aggregate principal amount of notes outstanding at such point (including
notes outstanding under the Note Agreement, which at April 1, 2023 was $42.4
million). As of April 1, 2023, we had not issued any notes under the Shelf
Agreement. Of the $42.4 million of principal outstanding under the Note
Agreement, $12.4 million amortizes over the remainder of 2023 through 2027, and
$30.0 million matures in 2028.

See Part I, Item 1, Note 9 - "Debt" for more information regarding the Line of Credit, Note Agreement and Shelf Agreement.


We expect to generate the cash necessary to pay our expenses and to pay the
principal and interest on our outstanding debt from cash flows provided by
operating activities and by opportunistically using other means to repay or
refinance our obligations as we determine appropriate. Our ability to pay our
expenses and meet our debt service obligations depends on our future
performance, which may be affected by financial, business, economic, and other
factors including the risk factors described under Item 1A of our Form 10-K for
the fiscal year ended December 31, 2022 and under Item 1A below. If we do not
have enough money to pay our debt service obligations, we may be required to
refinance all or part of our existing debt, sell assets, borrow more money or
raise equity. In such an event, we may not be able to refinance our debt, sell
assets, borrow more money or raise equity on terms acceptable to us or at all.
Also, our ability to carry out any of these activities on favorable terms, if at
all, may be further impacted by any financial or credit crisis which may limit
access to the credit markets and increase our cost of capital.

As of the date of this report we believe that the combination of our cash on
hand, the cash generated from our business, our Line of Credit and our Shelf
Agreement will be adequate to fund our planned operations through 2023.

Critical Accounting Policies


A discussion of our critical accounting policies is contained in our annual
report on Form 10-K for the year ended December 31, 2022. There have been no
changes to our critical accounting policies from those disclosed on our Form
10-K for the year ended December 31, 2022.

Forward Looking Statements



The statements contained in this Item 2 "Management's Discussion and Analysis of
Financial Condition and Results of Operations" that are not strictly historical
fact, including without limitation, the Company's belief that it will have
adequate capital and reserves to meet its current and contingent obligations and
operating needs, as well as its disclosures regarding market rate risk are
forward looking statements made under the safe harbor provision of the Private
Securities Litigation Reform Act. Such statements are based on management's
current expectations as of the date of this Report, but involve risks,
uncertainties and other factors that may cause actual results to differ
materially from those contemplated by such forward looking statements. Investors
are cautioned to consider these forward looking statements in light of important
factors which may result in material variations between results contemplated by
such forward looking statements and actual results and conditions. See the
section appearing in our Annual Report on Form 10-K for the fiscal year ended
December 31, 2022 entitled "Risk Factors" and Part II, Item 1A in this Report
for a more complete discussion of certain factors that may cause the Company's
actual results to differ from those in its forward looking statements. You
should not place undue reliance on these forward-looking statements, which speak
only as of the date they were made. The Company undertakes no obligation to
revise or update publicly any forward-looking statements for any reason.

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