Banijay Group S.A.S., the French TV production group owned by FL Entertainment, has pulled out of talks to buy British rival All3Media Limited, said three people with knowledge of the matter. All3Media's joint owners, Liberty Global Ltd. (NasdaqGS:LBTY.A) and Warner Bros. Discovery, Inc. (NasdaqGS:WBD), are instead pursuing a deal with another buyer with the hopes of agreeing a deal by Christmas, one of the people said.

The identity of this bidder could not be learned by Reuters. Bidders submitted binding offers for the 'Fleabag' and 'The Traitors' maker last month, with the owners seeking a price of around GBP 1.3 billion ($1.64 billion), Reuters reported last month. But Banijay, which makes 'Big Brother', 'Survivor' and 'Black Mirror', dropped out earlier this week after it did not meet the seller's price expectations, two of the people said, speaking on condition of anonymity.

Spokespeople for Banijay, Liberty Global and Warner Bros. declined to comment.