Mr. Y Ravi has joined Virinchi Limited recently as President- New Revenues and will be leading the group's initiatives for new revenues in healthcare as well as fintech with a particular focus on consumer-facing functions like sales & service, marketing & branding. Prior to joining Virinchi, Ravi built tiktik. Earlier he worked at Airtel from 2010-15 and at the time of moving out of Airtel, he was the Marketing Head for Andhra Pradesh and Odisha regions. At Airtel he was instrumental in launching first smart SIM card. He worked with Microsoft from 2005-10 as Product Manager and was responsible for the institutional sales of Windows XP. His role at Virinchi is strategic in nature with P&L responsibility on the demand side. His experience with Microsoft in Product Management/Marketing and Consumer Retail Marketing at Airtel coupled with his Engineering and Management backgrounds from India's premier institutions will be an asset to Virinchi Group in effective messaging and positioning and would be the voice of the customer/patient for the company, on account of the access to information and sophistication with analytics that can effectively dive business performance.