Vimeo announced the appointments of Lynn Girotto as Chief Marketing Officer and Ashraf Alkarmi as Chief Product Officer, effective immediately. Both executives bring decades of experience across leading B2B and B2C companies, and mark the most recent additions to Vimeo's leadership team; other recent appointees include Gillian Munson as Chief Financial Officer, Eric Cox as Chief Revenue Officer, and Crystal Boysen as Chief People Officer. Girotto is a seasoned marketing expert who has driven scale at a wide range of companies across software, consumer goods, and creative communities, including Tableau, Microsoft, Starbucks, and Getty Images.

In her role at Vimeo, Girotto will report to CEO Anjali Sud and will oversee the company's marketing engine to accelerate its growth in the enterprise and increase brand awareness as a video software company. Alkarmi is a proven product leader with an impressive track record of delivering both user and commercial success at technology and video platform companies. He has led an enterprise video product at Brightcove, launched and ran Facebook Watch at Meta, and has served in multiple roles at Amazon, launching an enterprise-grade streaming service for AWS and most recently serving as the General Manager of Amazon's Freevee business (formerly known as IMDb TV), taking it from concept to global streaming service.

Reporting to Vimeo President Mark Kornfilt, Alkarmi will lead the product team to unlock video as a mission-critical tool at work.