Vertu Motors plc has appointed Liz Cope as the new chief marketing officer, taking on the marketing responsibilities of Steve Ferry who will become group sales director. Liz has previously held a number of significant marketing roles for household names including Dyson and VAX and brings a wealth of knowledge and experience to the role, particularly of customer centric brand and digital marketing. She will oversee all the Group's marketing functions including PR, digital and off-line advertising, brand development and CRM including the operation of contact centres and web live chat.