Verizon Communications announced the appointment of Leslie Berland as Executive Vice President and Chief Marketing Officer, effective January 9, 2024. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton, Twitter and American Express. Overseeing Verizon's global marketing strategy, Berland will join the company's executive leadership team and report directly to Hans Vestberg, Verizon Chairman and CEO.

Berland will lead all aspects of Verizon's global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships. Most recently, Berland served as Chief Marketing Officer at Peloton, where she led global marketing and communications and launched a new brand identity to grow and galvanize its member community. Previously, she was Chief Marketing Officer at Twitter, where she defined and deepened the company's influence on a global scale.

For most of her tenure at Twitter, Berland also served in a dual role as the company's Chief People Officer, reinforcing how the employee and customer experience are inextricably linked. Prior to that, she was EVP of global advertising, marketing, and digital partnerships at American Express, where she played a critical role in the company?s digital transformation. Leslie was recognized in 2022 by Forbes as part of its CMO Hall of Fame and previously included in its annual Most Influential CMO ranking.

Additionally, she has been honored by Ad Age, Adweek and Business Insider for her work as a brand builder and visionary.